Helmut Lang
Pre-Fall 2025 Edit
Jun 2025
Helmut Lang’s Pre-Fall 2025 Edit presents a refined approach to contemporary fashion through a series of minimalist editorial images. Photographed by Daniel P. Shea with art direction by Becca Thandi Halev, the collection is captured within sparse, architectural interiors that emphasize clean lines and a monochromatic palette. Featuring models Africa Garcia and Ahmed Richards, the campaign highlights the brand's focus on understated tailoring and textural contrast. Fashion styling by Jason Rider informs the aesthetic, utilizing natural light and soft, diffused studio lighting to create a calm, graphic quality. Hair by Ryan Mitchell and makeup by Yumi Lee complete the looks, which were realized with production by Leah Stammer and casting by Piotr Chamier.
Lifestyle
