Helmut Lang: Pre-Fall 2025 Edit

Jun 2025

Helmut Lang’s Pre-Fall 2025 Edit presents a refined exploration of minimalist tailoring and textural contrast. Captured by photographer Daniel P. Shea with art direction by Becca Thandi Halev, the series utilizes a monochromatic palette and architectural interiors to highlight clean silhouettes and geometric draping. The campaign leans into a contemporary aesthetic defined by soft, diffused natural light and a restrained approach to styling. Models Africa Garcia and Ahmed Richards appear throughout the collection, showcasing the interplay between sheer fabrics and structured knits. Fashion styling by Jason Rider emphasizes the label’s focus on clean lines, complemented by hair from Ryan Mitchell and makeup by Yumi Lee. The production was steered by producer Leah Stammer, with casting by Piotr Chamier and meticulous tailoring support provided by Carol Ai.

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