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Brand
Helmut Lang
ProjectHelmut Lang Spring/Summer 2025
Model seated on a concrete bench wearing a black dress and strapped heels against a plain wall

Helmut Lang Helmut Lang Spring/Summer 2025 2025

Associated creatives

Pegah Farahmand
Pegah FarahmandPhotographer
Jason Rider
Jason RiderFashion Editor/Stylist
Becca Thandi Halev
Becca Thandi HalevArt Director
Tamara McNaughton
Tamara McNaughtonHair Stylist
Yumi Lee
Yumi LeeMakeup Artist
Anita Bitton
Anita BittonCasting Director
Richard Nguyen
Richard NguyenCasting Director
Whitney Hellesen
Whitney HellesenSet Designer
Leah Stammer
Leah StammerProducer
Carol Ai
Carol AiTailor
Joseph Uyttenhove
Joseph UyttenhoveModel
Lara Menezes
Lara MenezesModel

Tags

model in black dressblack dressmodel seated on benchmodelblack strapped heelsstrapped heelsconcrete bench

Description

Helmut Lang Spring/Summer 2025 campaign portrait photographed by Pegah Farahmand with fashion styling by Jason Rider and art direction by Becca Thandi Halev. A model is seated on a minimalist concrete bench against a clean neutral wall, wearing a sleek black dress and heeled sandals. The clean composition highlights minimalist apparel design and sculptural form within a stark studio environment.

Style

Vertical, Commercial, Clean

Industries

Designer Fashion

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign