Helmut Lang Helmut Lang Spring/Summer 2025 2025

Description

Helmut Lang Spring/Summer 2025 campaign image photographed by Pegah Farahmand with fashion styling by Jason Rider and art direction by Becca Thandi Halev. The photograph features a model standing atop a glossy red spherical prop against a neutral studio background. The model wears a white sleeveless shirt dress with a structured collar, complemented by black strappy heels and a dark draped garment carried over the shoulder. Bold white typography reading Helmut Lang is overlaid across the central frame. Hair styling by Tamara McNaughton and makeup by Yumi Lee complete the look.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign