Brand
Helmut Lang Helmut Lang Spring/Summer 2025 2025
Associated creatives
Tags
Description
This portrait from the Helmut Lang Spring/Summer 2025 campaign features a model leaning against a weathered concrete wall. The model wears a form-fitting, ruched brown dress paired with a loose, oversized beige utility jacket draped over the shoulders. The composition is captured with soft, directional lighting that emphasizes the rich textures of the garments and the raw background surface. Styled with pointed-toe heels and minimalist accessories, the look reflects the brand's contemporary aesthetic. The photograph was styled by Jason Rider with art direction by Becca Thandi Halev.
Style
Editorial, Vertical, Desaturated, Raw
Industries
Designer Fashion
Color
Caramel (50%)
Camel (50%)
Background
Concrete Texture
Context
Advertising Campaign