Brand
Helmut Lang Helmut Lang Spring/Summer 2025 2025
Associated creatives
Tags
Description
This portrait for the Helmut Lang Spring/Summer 2025 campaign, photographed by Pegah Farahmand, features a model standing against a neutral grey seamless background. The subject wears a dark brown crewneck sweater with distinctive geometric white and black panels across the chest and sleeves, paired with pleated black trousers and a slim belt. Lighting is soft and even, highlighting the textured knit and clean silhouette. Styled by Jason Rider with art direction by Becca Thandi Halev, the image reflects the brand's contemporary aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Chocolate (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Advertising Campaign