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High-angle shot of a man walking beneath a heavy metal bridge with a truck parked alongside
Man wearing a black structured coat and trousers against a pale background with overlaid brand text
Man seated in a black leather armchair wearing a black zip-up hoodie and matching pants for Helmut Lang Men Fall Winter 24 campaign
Man wearing a dark grey tailored suit jacket and matching trousers seated against a plain light grey backdrop.
Man in a textured black bomber jacket over a white collared shirt against a white seamless background
Man wearing a blue denim shirt and matching jeans seated against a plain light wall with overlaid brand text.
East Asian man in an oversized dark wool coat and black turtleneck standing against a neutral studio wall.
High-angle shot of a man walking beneath a heavy metal bridge with a truck parked alongside
Man wearing a black structured coat and trousers against a pale background with overlaid brand text
Man seated in a black leather armchair wearing a black zip-up hoodie and matching pants for Helmut Lang Men Fall Winter 24 campaign

Helmut Lang Helmut Lang Men F/W 24 2024

About

Helmut Lang presents its Men F/W 24 collection through a series of editorial portraits and urban campaign imagery. The project leans into the brand's contemporary tailoring aesthetic, utilizing minimalist studio compositions alongside stark outdoor settings to highlight architectural silhouettes and layered outerwear. Captured by photographer Johnson Lui and styled by Jason Rider, the visuals maintain a clean, monochromatic focus. The imagery features precise directional lighting to emphasize the textures of wool, denim, and structured fabrications across the collection. Creative execution was supported by hair stylist Nero, with casting managed by Anita Bitton and Richard Nguyen.

Brand

Helmut Lang

Credits

Peter Do
Designer
Johnson Lui
Photographer
Jason Rider
Fashion Editor/Stylist
Nero
Hair Stylist
Anita Bitton
Casting Director

Industries

Luxury Fashion Houses

Styles

EditorialVerticalClean
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