Helmut Lang: Helmut Lang Men F/W 24

Aug 2024

Helmut Lang presents its Men F/W 24 collection through a series of editorial portraits and urban campaign imagery. The project leans into the brand's contemporary tailoring aesthetic, utilizing minimalist studio compositions alongside stark outdoor settings to highlight architectural silhouettes and layered outerwear. Captured by photographer Johnson Lui and styled by Jason Rider, the visuals maintain a clean, monochromatic focus. The imagery features precise directional lighting to emphasize the textures of wool, denim, and structured fabrications across the collection. Creative execution was supported by hair stylist Nero, with casting managed by Anita Bitton and Richard Nguyen.

Editorial, Vertical, Clean

Advertising Campaign