Helmut Lang Helmut Lang Spring/Summer 2025 2025

Description

This portrait from the Helmut Lang Spring/Summer 2025 campaign was photographed by Pegah Farahmand with fashion styling by Jason Rider and art direction by Becca Thandi Halev. The model stands centered against a crinkled, translucent plastic sheet background that creates a textured, industrial atmosphere. They wear a sharply tailored black single-button blazer paired with matching slim trousers and heeled sandals. Hair styling by Tamara McNaughton and makeup by Yumi Lee complete the clean, polished look. The lighting is diffused and even, emphasizing the sharp lines of the tailoring against the crumpled backdrop.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

Fabric Texture

Context

Advertising Campaign