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·'Future Made Now' Fall 2024 Ad Campaign

Model wearing a black fedora hat and a black fringed coat against an overcast sky and landscape background

Model wearing a black fleece cap and heavy shearling jacket against an overcast sky and water background

Two models wearing bucket hats and tailored outerwear against an outdoor overcast horizon backdrop

Model in camel knit beanie and matching scarf wearing a tan coat against a dark blue textured background

Model wearing a black textured cap and a fluffy black coat against an overcast sky and landscape background

Model wearing an olive bucket hat and neutral trench coat seated on a reflective surface against a cloudy horizon backdrop.

Model wearing a dark green cap and textured cream coat holding a dark bag against a moody blue background

Model wearing a tan bucket hat, sleeveless crop top, and matching skirt against a cloudy sky background for Helen Kaminski

Model wearing a grey wool cardigan, matching scarf, and light bucket hat against a textured dark blue backdrop

Model wearing a dark green plaid beret and black top behind textured glass for Helen Kaminski

Model wearing a grey bucket hat and textured cable-knit sweater against an overcast sky and landscape background.

Model wearing a black leather hat and black top against a dark textured background

Model wearing a brown bucket hat and textured coat against a dramatic outdoor landscape background

Model wearing a light grey coat and patterned bucket hat holding a brown leather handbag outdoors

Model wearing a straw hat and gold cuffs reclining on a reflective surface against a moody landscape background.

Helen Kaminski 'Future Made Now' Fall 2024 Ad Campaign 2024

About

For the Future Made Now Fall 2024 campaign, Helen Kaminski explores the intersection of stark, desolate landscapes and sophisticated urban accessory design. The project functions as a masterclass in editorial minimalism, leaning into a cool-toned color palette that emphasizes the tactile richness of the brand’s latest collection. Through the lens of photographer Jake Terrey, the imagery captures a moody, cinematic atmosphere where the interplay of light and shadow—utilizing both soft natural light and precision studio strobe—highlights the intricate textures of felt, boucle, and leather headwear. Featuring models Larisa Schumacher and Adam Zanardo, the campaign presents a series of evocative portraits that blur the line between outdoor adventure and high-fashion portraiture. Stylist Caterina Scardino curates a layered, monochromatic wardrobe that complements the structured silhouettes of the accessories, while set designer Athanasia Spathis integrates surreal elements like mirrored surfaces and fragmented glass textures to ground the series in a contemporary, conceptual space. With hair and makeup by Kellie Stratton and production support from Bolt, the campaign succeeds in positioning Helen Kaminski not just as a seasonal staple, but as a brand pushing the boundaries of classic craftsmanship. The result is an atmospheric, cohesive aesthetic that feels both timely and timeless, effectively transforming everyday cold-weather essentials into elevated, sculptural statements within a vast, windswept wilderness.