Helen Kaminski

Sep 2024

For the Future Made Now Fall 2024 campaign, Helen Kaminski explores the intersection of stark, desolate landscapes and sophisticated urban accessory design. The project functions as a masterclass in editorial minimalism, leaning into a cool-toned color palette that emphasizes the tactile richness of the brand’s latest collection. Through the lens of photographer Jake Terrey, the imagery captures a moody, cinematic atmosphere where the interplay of light and shadow—utilizing both soft natural light and precision studio strobe—highlights the intricate textures of felt, boucle, and leather headwear. Featuring models Larisa Schumacher and Adam Zanardo, the campaign presents a series of evocative portraits that blur the line between outdoor adventure and high-fashion portraiture. Stylist Caterina Scardino curates a layered, monochromatic wardrobe that complements the structured silhouettes of the accessories, while set designer Athanasia Spathis integrates surreal elements like mirrored surfaces and fragmented glass textures to ground the series in a contemporary, conceptual space. With hair and makeup by Kellie Stratton and production support from Bolt, the campaign succeeds in positioning Helen Kaminski not just as a seasonal staple, but as a brand pushing the boundaries of classic craftsmanship. The result is an atmospheric, cohesive aesthetic that feels both timely and timeless, effectively transforming everyday cold-weather essentials into elevated, sculptural statements within a vast, windswept wilderness.

Editorial, Lifestyle, Vertical

Natural light

Bags & Accessories, Fashion