Helen Kaminski: AW24: Future Made Now
Brand
Date
Jan 2024
Description
Helen Kaminski's AW24 campaign, Future Made Now, presents a collection of seasonal outerwear and headwear captured against moody, overcast coastal landscapes. Photographed by Lilli Waters, the editorial imagery emphasizes tactile fabric details, focusing on cable-knit textures, heavy wools, and structured leather accessories. With professional retouching by Tammy White, the series utilizes natural light and clean compositions to highlight the material quality of each garment. The project leans into a cool-toned, desaturated aesthetic that reinforces the seasonal theme through raw, atmospheric portraiture and symmetrical mirror-work.
Style
Editorial, Clean, Vertical
Context
Advertising Campaign
Associated creatives
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