Helen Kaminski

Jan 2024

Helen Kaminski presents the AW24 campaign, 'Future Made Now,' a fashion project that highlights the intersection of tactile outerwear and structured millinery. Captured against expansive, moody coastal landscapes, the series emphasizes the interplay between heavy textures like cable-knit wool, shearling, and leather and the clean, architectural lines of the seasonal collection. The campaign imagery makes extensive use of natural light to define fabric details and silhouettes, ranging from soft-toned portraits to high-contrast outdoor compositions. Symmetry and reflection are used to anchor the visual narrative, with technical retouching by Tammy White providing a polished, clean finish to the editorial aesthetic. Photographer Lilli Waters leads the creative direction, grounding the collection in a cool, atmospheric palette.

Editorial, Clean, Vertical

Advertising Campaign