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  • ·Helen Kaminski Future Made Now Campaign Portrait
BrandHelen Kaminski
Project'Future Made Now' Fall 2024 Ad Campaign
Model wearing a grey wool cardigan, matching scarf, and light bucket hat against a textured dark blue backdrop

Helen Kaminski 'Future Made Now' Fall 2024 Ad Campaign 2024

Associated creatives

Jake Terrey
Jake TerreyPhotographer
Larisa Schumacher and Adam Zanardo
Larisa Schumacher and Adam ZanardoModels
Caterina Scardino
Caterina ScardinoStylist
Kellie Stratton
Kellie StrattonHair & Makeup
Athanasia Spathis
Athanasia SpathisSet Designer

Tags

woman in grey wool cardigangrey wool cardiganwool cardigancardigangrey scarfbucket hatlight bucket hatwoman wearing bucket hat

Description

This portrait from Helen Kaminski's Future Made Now Fall 2024 ad campaign features a model standing against a dark, mottled blue backdrop. The subject wears a textured grey wool cardigan with dark buttons, a matching draped scarf, and a light-coloured woven bucket hat. The lighting is soft and subdued, casting gentle shadows that accentuate the tactile quality of the knitwear. The composition is structured vertically, focusing on the sophisticated layering of winter accessories and apparel.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Natural light

Industries

Bags & Accessories

Color

Medium Grey (70%)
Jet Black (30%)

Background

Textured Backdrop

Context

Advertising Campaign