Helen Kaminski 'Future Made Now' Fall 2024 Ad Campaign 2024

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Two models pose in profile against a moody overcast landscape horizon backdrop for Helen Kaminski's Future Made Now Fall 2024 advertising campaign. The male model on the left wears a plaid bucket hat and grey tweed blazer, while the female model on the right wears a dark bucket hat and a pinstriped black top. Photographer Jake Terrey captures the editorial scene styled by Caterina Scardino with set design by Athanasia Spathis. The composition emphasizes structured headwear and tailored apparel under cool, diffused natural lighting.