Sheridan: SS25 Eternal Summer

Sep 2025

Sheridan’s SS25 Eternal Summer campaign leans into the warmth of the coastal season, showcasing the brand’s home and lifestyle textile range through a series of sun-drenched outdoor vignettes. Captured by photographer Jake Terrey under the creative direction of Andrea Woo, the imagery captures a relaxed, resort-style aesthetic across diverse waterfront and garden settings. The campaign features fashion styling by Karla Clarke, with hair by Daren Borthwick and makeup by Peter Beard. The execution utilizes natural light to highlight the varied textures of the collection—from woven beach towels and terry cloth ponchos to cotton loungewear. Blending lifestyle photography with commercial precision, the project employs golden hour tones and high-speed freeze techniques to emphasize a sense of summer leisure.

Vertical, Warm

Natural light

Advertising Campaign