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Close-up of a blonde woman holding a large seashell to her ear with the ocean visible in the background.
Man holding a black and white striped beach towel over his shoulder by the water for Sheridan SS25 Eternal Summer campaign.
Woman relaxing on a striped towel by clear water wearing a sage green poncho with shells arranged nearby
Close-up portrait of a smiling blonde woman holding seashells over her eyes, wearing a mint green hooded towel robe.
Smiling woman holding a striped beach towel outdoors as water splashes around her in sunlight
Three models relaxing outdoors by a dark wooden beach cabin with striped towels under bright sunlight
Man and woman lounging on white sunbeds by a wooden pier over blue ocean water for Sheridan SS25 Eternal Summer
Woman in patterned bikini and sunglasses holds an orange beach towel on a lounger by a pool for Sheridan SS25 Eternal Summer
Smiling woman in pink towel poncho and green bucket hat holding a watering hose with splashing water droplets.
Woman seated on stone ledge near water wearing striped towel, with boats on lake background
Striped towel floating in clear shallow water with sun caustic patterns underneath
Close-up of a blonde woman holding a large seashell to her ear with the ocean visible in the background.
Man holding a black and white striped beach towel over his shoulder by the water for Sheridan SS25 Eternal Summer campaign.
Woman relaxing on a striped towel by clear water wearing a sage green poncho with shells arranged nearby

Sheridan SS25 Eternal Summer 2025

About

Sheridan’s SS25 Eternal Summer campaign leans into the warmth of the coastal season, showcasing the brand’s home and lifestyle textile range through a series of sun-drenched outdoor vignettes. Captured by photographer Jake Terrey under the creative direction of Andrea Woo, the imagery captures a relaxed, resort-style aesthetic across diverse waterfront and garden settings. The campaign features fashion styling by Karla Clarke, with hair by Daren Borthwick and makeup by Peter Beard. The execution utilizes natural light to highlight the varied textures of the collection—from woven beach towels and terry cloth ponchos to cotton loungewear. Blending lifestyle photography with commercial precision, the project employs golden hour tones and high-speed freeze techniques to emphasize a sense of summer leisure.

Brand

Sheridan

Credits

Andrea Woo
Creative Director
Jake Terrey
Photographer
Claudia Rose
Director of Photography
Karla Clarke
Fashion Stylist
Peter Beard
Make-up Artist

Styles

VerticalWarm

Techniques

Natural light
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