Helen Kaminski

Jan 2023

Helen Kaminski presents Destination Pom AW23, a fashion editorial campaign that highlights the season's knitwear and accessories through a minimalist lens. Captured by creative director Justin Woo, the imagery employs a clean studio aesthetic to focus on the interplay between texture and color. The series features models styled in vibrant winter headwear and layered outerwear, set against high-key white seamless backdrops. The compositions lean into graphic elements, incorporating transparent acrylic props to introduce bold chromatic contrasts. By utilizing bright studio lighting and natural light, the project emphasizes the sculptural qualities of the wool garments and leather details.

Editorial, Horizontal, Warm, Clean

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign