Helen Kaminski: Destination Pom Aw23

Jan 2023

The Destination Pom AW23 campaign for Helen Kaminski showcases the brand's latest seasonal collection through a series of focused fashion editorial imagery. Photographed by Justin Woo, the work centers on the brand's signature knitwear and accessories, highlighting the textural details of wool, leather, and premium knits. The project employs a clean studio aesthetic, utilizing a neutral white seamless background to emphasize bold chromatic contrasts in the apparel. By incorporating translucent geometric props, the campaign leans into a minimalist visual language that draws attention to the structural qualities of the beanies and winter outerwear. The execution prioritizes clean lighting to maintain a consistent focus on the collection's seasonal palette.

Editorial, Horizontal, Clean

White Seamless