Helen Kaminski

Jan 2024

The Fall 24 campaign for Helen Kaminski leans into an atmospheric and cinematic aesthetic, blending raw outdoor portraiture with deliberate, experimental optical effects. Through a mix of moody, desaturated tones and soft directional lighting, the series highlights the tactile complexity of the collection, from heavy shearling and wool outerwear to structured headwear and leather accessories. Photographer Jake Terrey captures the collection across a range of environments, moving from expansive, overcast coastal landscapes to high-concept studio compositions. The visual narrative employs subtle techniques like reflective glass refraction and multiple exposures to introduce a surreal, layered depth to the imagery. With direction of photography by Ribal Hosn and set design by Athanasia Spathis, the project maintains a cohesive, architectural focus on form and fabric texture. Fashion styling by Caterina Scardino, supported by creative agency Fabric, grounds the editorial approach in clean, sharp tailoring.

Editorial, Vertical, Moody

Bags & Accessories

Advertising Campaign