Helen Kaminski 'Future Made Now' Fall 2024 Ad Campaign 2024

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Captured by photographer Jake Terrey, this portrait is part of Helen Kaminski's Fall 2024 ad campaign titled Future Made Now. The image features a model styled by Caterina Scardino, wearing a textured black fleece cap and a heavy shearling jacket over a black top. Her hair blows softly across her face in the breeze against an atmospheric outdoor background of dark water and an overcast sky. The styling and art direction highlight premium outerwear with tactile finishes, shot with clean commercial lighting and crisp definition.