Helen Kaminski 'Future Made Now' Fall 2024 Ad Campaign 2024

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This portrait from the Helen Kaminski Future Made Now Fall 2024 campaign features a model posing against a dark blue textured background. The subject wears a camel-colored knit beanie with a pom-pom, a matching knitted scarf wrapped loosely around the neck, and a tan tailored coat over a patterned dress. The lighting is soft and directional, highlighting the rich textures of the knitwear and outerwear. The color palette centers on warm neutral tones contrasted against the deep blue backdrop, captured by photographer Jake Terrey with styling by Caterina Scardino.