Helen Kaminski 'Future Made Now' Fall 2024 Ad Campaign 2024

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This image from the Helen Kaminski Future Made Now Fall 2024 ad campaign features a model wearing a grey bucket hat and a thick, textured cable-knit sweater. The model poses against a cool-toned landscape background under a dramatic overcast sky. The styling emphasizes winter-ready textures, soft neutral tones, and structured headwear. The lighting is soft and directional, highlighting the fabric details and the contemplative expression of the subject. Jake Terrey photographed the campaign, with styling by Caterina Scardino and set design by Athanasia Spathis.