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ProjectPre-Fall 2026 Ad Campaign
Model wearing dark sunglasses and a brown jacket standing on a rock holding a falcon against a sunset sky

Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Charaf Tajer
Charaf TajerCreative Director
Steve Grimes
Steve GrimesCasablanca Art Director
Per Appelgren
Per AppelgrenPhotographer
Georgia Palmer
Georgia PalmerModels
Eden Walsh
Eden WalshModels
Emilia Ebelin
Emilia EbelinModels
and Mohamed Hassan 
and Mohamed Hassan Models
Helena Tejedor
Helena TejedorStylist
Soichi Inagaki
Soichi InagakiHair
David Gillers
David GillersMakeup
Heratheagency
HeratheagencyCasting Director
Rowe Studio
Rowe StudioProduction
Danny Hyland
Danny HylandSet Designer

Tags

model holding falconmodel holding birdfalcon on handwoman holding falconmodel in brown jacketbrown jacketsunglassesfalcon

Description

This striking portrait for the Casablanca Pre-Fall 2026 ad campaign features a model standing atop a dark rock formation while holding a falcon perched on their outstretched hand. The subject wears dark sunglasses, a structured brown jacket, and shorts, set against a dramatic, glowing sunset sky and mountainous horizon. Photographed by Per Appelgren with creative direction by Charaf Tajer, the imagery blends rich warm tones with sharp sartorial styling and surreal environmental elements. The composition centers on the human figure and the bird of prey, framed within a vertical layout that emphasizes scale and atmosphere.

Style

Vertical, Commercial, Warm, Golden Hour

Industries

Luxury Fashion Houses

Color

Chocolate (60%)
Rust (40%)

Background

Sunset Sky

Context

Advertising Campaign