Casablanca Pre-Fall 2026 Ad Campaign 2026

Description

This fashion editorial image for the Casablanca Pre-Fall 2026 ad campaign features a model lounging on a sleek dark metallic bench in a desert landscape. The model wears a dark green halter-neck dress with white piping, a matching headscarf, dark sunglasses, and a belt, complemented by beaded sandals and bracelets. In the foreground, a brown patterned duffel bag rests on the ground. The background depicts rolling sand dunes under an evening sky, with another figure blurred in motion to the right. The lighting creates warm highlights on the subject, captured with a cinematic style by photographer Per Appelgren under the creative direction of Charaf Tajer.

Style

Editorial, Horizontal, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Desert

Context

Advertising Campaign