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  • ·Casablanca Pre-Fall 2026 Ad Campaign Desert Bicycle Editorial
BrandCasablanca
ProjectPre-Fall 2026 Ad Campaign
A man wearing a black jacket and patterned green shorts stands outdoors holding a bicycle against a desert landscape at night.

Casablanca Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Charaf Tajer
Charaf TajerCreative Director
Steve Grimes
Steve GrimesCasablanca Art Director
Per Appelgren
Per AppelgrenPhotographer
Georgia Palmer
Georgia PalmerModels
Eden Walsh
Eden WalshModels
Emilia Ebelin
Emilia EbelinModels
and Mohamed Hassan 
and Mohamed Hassan Models
Helena Tejedor
Helena TejedorStylist
Soichi Inagaki
Soichi InagakiHair
David Gillers
David GillersMakeup
Heratheagency
HeratheagencyCasting Director
Rowe Studio
Rowe StudioProduction
Danny Hyland
Danny HylandSet Designer

Tags

man holding bicyclemanholding bicyclebicycleblack jacketgreen patterned shortssunglasses

Description

Captured by photographer Per Appelgren for Casablanca's Pre-Fall 2026 ad campaign, this editorial image features a model standing outdoors with a vintage bicycle against a desert dune landscape at night. Styled by Helena Tejedor under creative direction by Charaf Tajer, the subject wears a dark jacket over a green patterned shirt and matching shorts, accented by sunglasses and a neck scarf. The scene is illuminated with atmospheric lighting that highlights the moody tone and rich textures of the clothing against the sandy terrain and starry night sky.

Style

Vertical, Cinematic, Moody

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Forest Green (50%)

Background

Sand Dunes

Context

Advertising Campaign