Casablanca Pre-Fall 2026 Ad Campaign 2026

About

This portrait from Casablanca's Pre-Fall 2026 ad campaign, photographed by Per Appelgren with creative direction by Charaf Tajer, features a blonde male model posing outdoors. The model wears dark sunglasses, a black t-shirt featuring a branded graphic on the chest and printed long sleeves, black shorts, and a distinctive bright yellow banana-shaped crossbody bag. He stands against a rocky terrain background illuminated under a night sky projection filled with glowing star constellations. The composition is captured with dramatic lighting that highlights the textured landscape and the vibrant graphics of the apparel.