Casablanca Pre-Fall 2026 Ad Campaign 2026

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Casablanca presents its Pre-Fall 2026 advertising campaign, photographed by Per Appelgren with creative direction by Charaf Tajer and set design by Danny Hyland. A male model is seated in a relaxed pose atop a polished metallic cylinder, set against a surreal desert landscape of white rock formations under a dramatic pink and purple sunset sky. He wears a brown jacket, dark sunglasses, a beige cap, shorts, white socks, and patterned slides, holding a small apple in his hand. The art-directed composition combines surreal natural textures with polished metallic studio elements.