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BrandCasablanca
ProjectPre-Fall 2026 Ad Campaign
Man wearing sunglasses and a cap lounging on a metallic cylinder in a desert landscape under a pink sunset sky

Casablanca Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Charaf Tajer
Charaf TajerCreative Director
Steve Grimes
Steve GrimesCasablanca Art Director
Per Appelgren
Per AppelgrenPhotographer
Georgia Palmer
Georgia PalmerModels
Eden Walsh
Eden WalshModels
Emilia Ebelin
Emilia EbelinModels
and Mohamed Hassan 
and Mohamed Hassan Models
Helena Tejedor
Helena TejedorStylist
Soichi Inagaki
Soichi InagakiHair
David Gillers
David GillersMakeup
Heratheagency
HeratheagencyCasting Director
Rowe Studio
Rowe StudioProduction
Danny Hyland
Danny HylandSet Designer

Tags

man lounging on pedestalman loungingman on pedestalbrown jacketdesert campaignsunglasses

Description

Casablanca presents its Pre-Fall 2026 advertising campaign, photographed by Per Appelgren with creative direction by Charaf Tajer and set design by Danny Hyland. A male model is seated in a relaxed pose atop a polished metallic cylinder, set against a surreal desert landscape of white rock formations under a dramatic pink and purple sunset sky. He wears a brown jacket, dark sunglasses, a beige cap, shorts, white socks, and patterned slides, holding a small apple in his hand. The art-directed composition combines surreal natural textures with polished metallic studio elements.

Style

Horizontal, Commercial, Warm, Nostalgic

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Beige (30%)
Jet Black (20%)

Background

Desert

Context

Advertising Campaign