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Man in patterned knit polo and cap foregrounded against a dramatic sunset sky with a seated woman in white

Casablanca Pre-Fall 2026 Ad Campaign 2026

About

This image is part of the Casablanca Pre-Fall 2026 ad campaign, photographed by Per Appelgren with creative direction by Charaf Tajer and styling by Helena Tejedor. In the foreground, a male model wearing a patterned knit polo shirt, dark sunglasses, and a cap poses prominently. In the midground, a female model sits gracefully on a sleek structure wearing a white athletic-inspired dress. The background features a dramatic sunset sky with rolling clouds and an earthy terrain. The lighting is warm and directional, accentuating the textures of the knitwear and accessories. Hair styling was handled by Soichi Inagaki and makeup by David Gillers.

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Background

Sunset Sky

Context

Advertising Campaign