Canadian Labour Congress
Brand Identity
Apr 2024
The Canadian Labour Congress brand identity project translates political and organizational messaging into large-scale spatial experiences. Executed by Baillat Studio, the work integrates environmental graphic design within diverse public and industrial interiors, including convention centers and transit hubs. The project employs a vibrant palette of geometric colour blocks and clean typography to anchor wayfinding and promotional displays across high-traffic environments. Creative direction by Jean-Sébastien Baillat and art direction by Hayley Lim establish a visual language that balances stark architectural lines with bold messaging. The execution combines live-action technique with motion graphics, utilizing natural light and high-contrast signage to transform brutalist and modern spaces into navigable, branded experiences.
Horizontal, Commercial, Clean
Advertising Campaign
