Estelle Metalworks

Apr 2026

Estelle Metalworks redefines the intersection of industrial precision and refined retail through a brand identity that leans heavily into architectural minimalism. This commercial showcase centers on the raw, tactile nature of metal, translating it into a cohesive visual language that spans furniture design and custom fabrication. Design work by Hayley Lim establishes a sophisticated foundation, utilizing a crisp serif typography that anchors the brand in timeless elegance. The identity is further elevated by the technical prowess of Charles Desmarais, whose 3D rendering work brings a sense of structural gravitas to the product lineup, while Raphael Ouellet captures these forms with an exacting eye for light and shadow in his studio photography. The aesthetic is defined by high-contrast studio strobe lighting and a monochromatic palette that emphasizes the materiality of brushed aluminum and powder-coated steel. By integrating graphic modularity with a clean, systematic grid design, the project communicates both a sense of industrial reliability and bespoke craftsmanship. Motion work by Eren Kapaklili adds a layer of fluid intentionality to the brand's digital presence, ensuring the identity remains dynamic yet understated. This project succeeds by treating every touchpoint, from the business cards to product specification sheets, as a deliberate design object, resulting in a corporate identity that feels as enduring as the metalwork it represents.

Commercial

Typography

Specialty Retailers, Retail