Canadian Labour Congress Brand Identity 2024

Description

This interior architectural photograph captures a large brand identity installation created for the Canadian Labour Congress by Baillat Studio under the creative direction of Jean-Sebastien Baillat and art direction of Hayley Lim. A prominent, vibrant yellow horizontal banner bearing bold black typography reading Canadas Unions Lifting Everyone Up is mounted across the lower section of a multi-level building interior. To the far left, a woman stands near a glass-fronted room containing a small table and shelves. Strong diagonal sunlight casts geometric shadow patterns across the upper windows, wall panels, and polished grey speckled tile flooring below.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Color

Background

Commercial Office

Context

Advertising Campaign