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BrandCanadian Labour Congress
ProjectBrand Identity
Branded transit barrier with colorful graphic panels installed in a brutalist concrete metro station interior.

Canadian Labour Congress Brand Identity 2024

Associated creatives

Baillat Studio
Baillat StudioGraphic Design
Jean-Sébastien Baillat
Jean-Sébastien BaillatCreative Direction
Hayley Lim
Hayley LimArt Direction
Viktor Radics
Viktor RadicsPhotography
Viktor Radics
Viktor RadicsVideography
Charles Spina
Charles SpinaAccount Direction
Samuel Gauvreau Des AulniersClémentine Roy
Samuel Gauvreau Des AulniersClémentine RoyProject Management
Luce Ruissy
Luce RuissyMotion
Martin Laporte
Martin LaporteArchive Photography

Tags

brand identitytransit installationgraphic panelsbrandingpublic space

Description

Spatial branding project for the Canadian Labour Congress developed by Baillat Studio with creative direction by Jean-Sebastien Baillat. The installation features large geometric graphic panels in vibrant yellow, pink, and green tones deployed along a transit barrier inside a brutalist concrete metro station. Clean fluorescent lighting reflects off the polished dark floor, highlighting the intersection of corporate identity and public architecture.

Style

Vertical, Commercial, Clean, Minimalist

Background

Transport Hub

Context

Advertising Campaign