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ProjectBrand Identity
Public transit station interior with bilingual signage, stairways, and graphic panels created by Baillat Studio for the Canadian Labour Congress.

Brand Identity 2024

Associated creatives

Baillat Studio
Baillat StudioGraphic Design
Jean-Sébastien Baillat
Jean-Sébastien BaillatCreative Direction
Hayley Lim
Hayley LimArt Direction
Viktor Radics
Viktor RadicsPhotography
Viktor Radics
Viktor RadicsVideography
Charles Spina
Charles SpinaAccount Direction
Samuel Gauvreau Des AulniersClémentine Roy
Samuel Gauvreau Des AulniersClémentine RoyProject Management
Luce Ruissy
Luce RuissyMotion
Martin Laporte
Martin LaporteArchive Photography

Tags

transit station signagestation signagetransit signagesignagegraphic panelsbrand identitybilingual text

Description

This image showcases environmental graphic design and transit station branding created by Baillat Studio for the Canadian Labour Congress. The scene captures a modern public transportation interior with concrete stairways, glass handrails, and vibrant yellow and grey branding panels displaying bilingual text. Overhead directional signage provides clear transit navigation routes. The composition is structured with balanced architectural symmetry, emphasizing clean lines and clear visual communication in an urban transit hub.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Public Awareness

Color

Mustard (40%)
Medium Grey (30%)
Jet Black (30%)

Background

Transport Hub

Context

Advertising Campaign, Out of Home (OOH)