ProjectBrand Identity

Brand Identity 2024
Associated creatives
Tags
Description
This interior photograph captures a brand identity installation for the Canadian Labour Congress within a spacious, multi-level convention center or public hall. A long, continuous banner in bold pink and green displays French text across its surface, positioned above a long row of skirted tables. The architecture features polished terrazzo flooring, concrete pillars, glass-paneled upper walkways, and rows of globe-style pendant ceiling lights. The composition is shot from a high vantage point, emphasizing the scale of the interior space and the prominent placement of the promotional signage.
Style
Horizontal, Commercial, Earthy, Clean
Techniques
Natural light
Color
Magenta (50%)
Jet Black (30%)
Forest Green (20%)
Background
Cultural Venue
Context
Advertising Campaign, Out of Home (OOH)