ProjectBrand Identity

Canadian Labour Congress Brand Identity 2024
Associated creatives
Tags
Description
An interior shot capturing a spacious, modern public hall with polished dark flooring reflecting bright natural light streaming from overhead and side windows. A prominent geometric display structure featuring pink, orange, and white panels stands in the center corridor, bearing text markers like L Expo and 2023. A single individual is captured walking through the central passage toward a staircase in the background. The right wall is rendered in a warm burnt orange tone, catching sharp shadows and highlighting the clean architectural lines. The ceiling is lined with linear fixtures and exposed structural framing.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Color
Burnt Orange (50%)
Magenta (30%)
Pure White (20%)
Background
Office
Context
Brand Film / Corporate Video