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ProjectBrand Identity
Vertical hanging sign with red and blue blocked sections reading Salon Lounge and Action Network

Brand Identity 2024

Associated creatives

Baillat Studio
Baillat StudioGraphic Design
Jean-Sébastien Baillat
Jean-Sébastien BaillatCreative Direction
Hayley Lim
Hayley LimArt Direction
Viktor Radics
Viktor RadicsPhotography
Viktor Radics
Viktor RadicsVideography
Charles Spina
Charles SpinaAccount Direction
Samuel Gauvreau Des AulniersClémentine Roy
Samuel Gauvreau Des AulniersClémentine RoyProject Management
Luce Ruissy
Luce RuissyMotion
Martin Laporte
Martin LaporteArchive Photography

Tags

hanging signred and blue signdirectional signbrand identity signsign

Description

A vertical hanging sign displayed in an industrial or commercial space as part of the brand identity project for the Canadian Labour Congress. The sign is suspended by thin wire cables from an exposed ceiling structure with linear lighting fixtures. It features a striking geometric color-blocked design divided diagonally, with the upper portion in a deep red and the lower portion in a vibrant blue. Typography printed on the face includes the words Salon and Lounge near the color transition, and bold lettering reading Action Network at the bottom. The visual style is clean and graphic, created with graphic design direction by Baillat Studio.

Style

Artistic, Vertical, Clean, Graphic

Color

Royal Blue (50%)
Burgundy (50%)

Context

Advertising Campaign