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ProjectBrand Identity
Large red and orange hanging sign featuring the text CTC-CLC Bienvenue Welcome inside a modern concrete architecture space.

Brand Identity 2024

Associated creatives

Baillat Studio
Baillat StudioGraphic Design
Jean-Sébastien Baillat
Jean-Sébastien BaillatCreative Direction
Hayley Lim
Hayley LimArt Direction
Viktor Radics
Viktor RadicsPhotography
Viktor Radics
Viktor RadicsVideography
Charles Spina
Charles SpinaAccount Direction
Samuel Gauvreau Des AulniersClémentine Roy
Samuel Gauvreau Des AulniersClémentine RoyProject Management
Luce Ruissy
Luce RuissyMotion
Martin Laporte
Martin LaporteArchive Photography

Tags

hanging signred orange signCTC CLC signbienvenue welcome signbrand identity signagesignage

Description

This photograph captures a large hanging brand identity sign for the Canadian Labour Congress displayed inside a modern public interior. The vertical banner features bold blocks of red, orange, pink, and black typography reading CTC-CLC Bienvenue Welcome alongside the year 2023. A blurred figure is caught in motion on the left side of the frame, passing by concrete structural columns and a metallic sculptural installation suspended from the ceiling. The natural lighting highlights the textured concrete surfaces and the vibrant graphic panels of the installation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Long exposure, Natural light

Color

Crimson (50%)
Burnt Orange (50%)

Background

Hotel

Context

Advertising Campaign