Calvin Klein

Jun 2023

For the 2023 Calvins Or Nothing campaign, Calvin Klein leans into a masterclass of stripped-back luxury fashion photography. Under the sharp creative direction of Cedric Murac, the project strips away the noise to spotlight the brand's iconic silhouettes through a minimalist lens. Photographer Brianna Capozzi captures an array of international talent, including athletes Alex Morgan, Chloe Kelly, Kenza Dali, Mana Iwabuchi, and Mary Fowler, in a series of intimate, high-contrast black and white portraits. By utilizing high-key studio strobe lighting and clean, seamless grey backdrops, the campaign channels an editorial aesthetic that prioritizes authentic expression and natural skin textures over elaborate staging. The execution relies on a consistent, deliberate visual language—often featuring slicked-back wet-look hair and relaxed denim layering—that draws the eye directly to the signature branded elastic waistbands. These images oscillate between full-length athletic compositions and extreme close-up portraits, utilizing cinematic chiaroscuro to emphasize form and muscle definition. This project avoids the spectacle of traditional advertising, opting instead for a quiet, self-assured confidence that feels both timeless and contemporary. By maintaining a rigorous, minimalist consistency across all formats, the campaign serves as a polished exploration of identity, movement, and the enduring appeal of foundational fashion staples.

Editorial, Editorial, Vertical, Vertical, Commercial, Commercial, Editorial, Vertical, Commercial, Commercial

Studio strobe, Studio strobe

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion