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BrandCalvin Klein
Project'Calvins Or Nothing' 2023 Ad Campaign
Black and white studio portrait of a woman in Calvin Klein underwear posing against a seamless grey background

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

woman in underwearwoman in white underwearwhite underwearcalvin klein underwearwoman posingmodel posing

Description

This black and white studio photograph is part of the Calvin Klein Calvins Or Nothing campaign photographed by Brianna Capozzi with creative direction by Cedric Murac. The image features a woman posing against a clean, neutral background wearing branded underwear. Soft studio lighting highlights her form and creates subtle shadows on the floor. The composition is vertical and maintains a minimalist aesthetic focused entirely on the subject.

Style

Editorial, Vertical, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Lingerie & Underwear

Color

Pure White (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign