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BrandCalvin Klein
Project'Calvins Or Nothing' 2023 Ad Campaign
Alex Morgan posing in a white Calvin Klein bra top and matching branded briefs against a neutral studio backdrop.

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

alex morganalex morgan calvin kleincalvin klein underwearwhite calvin klein brawhite calvin klein underwearcalvin klein sports brawhite sports brawhite briefs

Description

Black and white studio portrait of professional soccer player Alex Morgan for the Calvin Klein 'Calvins Or Nothing' 2023 advertising campaign, photographed by Brianna Capozzi under creative direction by Cedric Murac. Morgan stands centered facing the camera, wearing a white branded cropped tank top, layered sports bra, and matching Calvin Klein briefs. The studio setup features diffused, even lighting across a smooth seamless grey backdrop, emphasizing clean athletic form and monochrome contrast.

Style

Horizontal, Commercial, Monochrome, Clean

Techniques

Soft Light

Industries

Lingerie & Underwear

Color

Pure White (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign