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BrandCalvin Klein
Project'Calvins Or Nothing' 2023 Ad Campaign
Model wearing loose denim jeans with branded waistband against a bright white background

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

woman in denim jeansdenim jeanswoman wearing jeansgrey jeansbranded waistband

Description

This advertising campaign image for Calvin Klein features a model posed against a seamless white studio background. The subject wears loose-fitting grey denim jeans with a visible branded waistband, captured from behind with arms crossed over the chest. The composition utilizes clean, minimal studio lighting to emphasize form and texture. Brianna Capozzi photographed the campaign under the creative direction of Cedric Murac.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign