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BrandCalvin Klein
Project'Calvins Or Nothing' 2023 Ad Campaign
Monochrome portrait of Alex Morgan wearing Calvin Klein underwear against a seamless white background.

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

alex morganwoman wearing calvin klein underwearwoman in underwearcalvin klein underwearwhite underwearathletic womanwoman standingfemale model

Description

This black and white portrait features professional athlete and model Alex Morgan standing against a minimalist white seamless background for the Calvin Klein Calvins or Nothing 2023 campaign. She is captured in a medium shot wearing a branded white athletic top and matching underwear. The lighting is soft and directional, accentuating the athletic form with clean tonal gradations. The composition is vertical and styled with a contemporary commercial aesthetic.

Style

Vertical, Commercial, Monochrome

Techniques

High-key

Industries

Lingerie & Underwear

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign