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BrandCalvin Klein
Project'Calvins Or Nothing' 2023 Ad Campaign
Model in white tank top and dark jeans posing against a seamless background for Calvin Klein

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

woman in white tank topwhite tank toptank topdark denim jeansdenim jeansjeanscalvin klein underwearunderwear waistbandstanding modelmodel posing

Description

This black-and-white fashion portrait from Calvin Klein's 2023 Calvins Or Nothing campaign features a model standing against a clean seamless background. The subject is wearing a branded white tank top and loose dark denim jeans, with underwear waistband details clearly visible. Photographed by Brianna Capozzi with creative direction by Cedric Murac, the image adopts an editorial approach with soft studio lighting and a minimalist composition.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign