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Project'Calvins Or Nothing' 2023 Ad Campaign
Model in white tank top and jeans with arms raised against a plain background for Calvin Klein Calvins Or Nothing campaign

'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

woman in white tank topwhite tank toptank topwoman in jeansjeansdenim jeans

Description

A black and white portrait featuring a model posing with hands behind the head, wearing a white ribbed tank top and denim jeans. The underwear waistband displays the Calvin Klein brand logo clearly. The composition uses a clean, minimalist studio aesthetic with soft lighting against a plain backdrop. Captured for the Calvin Klein Calvins Or Nothing 2023 ad campaign.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Medium Grey (50%)

Background

White Seamless

Context

Advertising Campaign