Logo
  • Home
  • ·Media
  • ·Calvin Klein Calvins Or Nothing campaign portrait
BrandCalvin Klein
Project'Calvins Or Nothing' 2023 Ad Campaign
Alex Morgan in white Calvin Klein underwear standing against a neutral studio background for the Calvins Or Nothing campaign

Calvin Klein 'Calvins Or Nothing' 2023 Ad Campaign 2023

Associated creatives

Cedric Murac
Cedric MuracCalvin Klein Creative Director
Brianna Capozzi
Brianna CapozziPhotographer
Alex Morgan
Alex MorganModels
Chloe Kelly
Chloe KellyModels
Kenza Dali
Kenza DaliModels
Mana Iwabuchi and Mary Fowler
Mana Iwabuchi and Mary FowlerModels

Tags

alex morganalex morgan portraitwoman in white underwearwhite underwearcalvin klein underwearwoman standingathletic woman

Description

This black-and-white studio portrait features professional athlete and model Alex Morgan for Calvin Klein's 2023 ad campaign, titled Calvins Or Nothing. Photographed by Brianna Capozzi, she stands in a full-length profile pose wearing white branded underwear and a matching top. The lighting is soft and even against a seamless neutral backdrop, highlighting the athletic physique and minimal styling typical of the campaign. The composition centers on a clean, classic studio aesthetic with subtle tonal contrast.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign