Betsey Johnson: Betsey Johnson Summer 2024

Aug 2024

The Betsey Johnson Summer 2024 campaign presents a vibrant exploration of contemporary occasion wear, captured through a playful editorial lens. The collection is defined by a blend of voluminous silhouettes, metallic textures, and lace detailing, brought to life against clean, minimal studio backdrops. Under the creative direction of James Worthington Demolet and lens of photographer Tom Schirmacher, the imagery leans into a high-contrast aesthetic that fluctuates between warm, saturated pink palettes and sophisticated monochromatic film styles. Fashion styling by Vittoria Cerciello anchors the collection’s eclectic energy, pairing diaphanous veils and ruffled dresses with unexpected accessories like patterned socks, heart-shaped sunglasses, and metallic handbags. The campaign utilizes clean, natural light to emphasize tactile fabric textures, from tulle and lace to reflective foil, while set design by Andy Harman contributes to the project's versatile, sculptural composition. Hair by Tamara McNaughton, makeup by Jen Myles, and manicures by Gina Edwards provide the polished, editorial finish that defines the season’s look, featuring model Stella Lucia.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign