Betsey Johnson

Betsey Johnson Summer 2024

Brand

Betsey Johnson

ProjectBetsey Johnson Summer 2024

Date

Aug 2024

Description

The Betsey Johnson Summer 2024 campaign presents a high-energy exploration of the brand's signature aesthetic, blending playful silhouettes with sophisticated studio editorial techniques. Photographed by Tom Schirmacher under the creative direction of James Worthington Demolet, the series features model Stella Lucia in a diverse array of party-ready attire, from voluminous tulle gowns and layered ruffled dresses to structured metallic ensembles. Utilizing a clean studio environment, the visuals lean into a mix of bright, natural lighting and moody monochrome tones to emphasize intricate textile details—including lace, feathers, and custom embroidery. The styling, executed by Vittoria Cerciello, balances the label's irreverent spirit with polished accessories like heart-shaped sunglasses, lace gloves, and graphic patterned hosiery. Set design by Andy Harman and precise beauty work from Tamara McNaughton, Jen Myles, and Gina Edwards ensure a cohesive, high-fashion finish throughout the collection imagery.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black

Pure White

Background

White Seamless

Context