Betsey Johnson Betsey Johnson Summer 2024 2024

Description

This fashion campaign image for the Betsey Johnson Summer 2024 project features model Stella Lucia seated on a sofa wrapped in clear plastic. She wears an expansive pink tulle dress with white lace patterned tights and white pointed-toe shoes, complemented by a matching pink bow headband in her blonde hair. The creative direction by James Worthington Demolet and photography by Tom Schirmacher capture an ethereal yet playful atmosphere, with fashion styling by Vittoria Cerciello, hair by Tamara McNaughton, makeup by Jen Myles, manicure by Gina Edwards, and set design by Andy Harman. The composition employs a vertical framing style with soft, diffused lighting and a cool color grade.

Style

Vertical, Commercial, playful, Cool, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Advertising Campaign