Betsey Johnson: SPRING CAMPAIGN

May 2025

Designer Betsey Johnson takes center stage in her latest spring campaign, a series of high-energy studio portraits that lean into the brand’s signature irreverent aesthetic. Photographed by Zoey Grossman with creative direction by James Worthington Demolet, the campaign features a mix of monochrome and vibrant editorial imagery, highlighting layered textures, classic leopard prints, and bold tartan ensembles. Stylist Vittoria Cerciello rounds out the wardrobe with playful accessories, including lace gloves, fishnet hosiery, and whimsical cherry-detailed handbags. The production relies on a crisp studio aesthetic, marked by clean backdrops and dynamic, expressive posing that emphasizes the collection’s tactile details. With hair by Ted Gibson and makeup by Kennedy, the campaign serves as a visual celebration of the designer’s long-standing creative influence.

Editorial, Vertical, Monochrome, Clean

Grey Seamless

Advertising Campaign