Betsey Johnson
SPRING CAMPAIGN
May 2025
The Spring Campaign for Betsey Johnson highlights the designer’s signature aesthetic through a series of high-contrast editorial portraits. Captured by photographer Zoey Grossman under the creative direction of James Worthington Demolet, the campaign features Betsey Johnson herself, showcasing a range of textured apparel from plaid suiting and tulle skirts to layered lace and animal prints. The imagery utilizes a clean studio aesthetic, oscillating between monochrome compositions and vibrant, high-key photography. Fashion editor and stylist Vittoria Cerciello emphasizes the collection’s eclectic textures, while hair stylist Ted Gibson and makeup artist Kennedy provide finishing touches that mirror Johnson’s long-standing, energetic brand identity.
Editorial, Vertical, Monochrome, Clean
Designer Fashion
Grey Seamless
Advertising Campaign
