Betsey Johnson smiling in black studded jacket and white lace dress against a white seamless background for Spring Campaign

Woman in black textured dress with mesh sleeves and sparkly boots laughing against a gradient studio background

Betsey Johnson standing in white studio wearing a white dress, black jacket, fishnet tights, and silver cowboy boots.

Portrait of Betsey Johnson smiling with blonde fringe wig in black textured coat against gradient background

Betsey Johnson wearing a black ruffled outfit and cat-eye glasses against a white backdrop

Betsey Johnson in a red plaid suit crouching with a cherry-print handbag against a grey seamless studio background.

Portrait of Betsey Johnson in a black jacket with leopard trim and tulle skirt against a seamless grey studio background

Betsey Johnson wearing a red plaid blazer and skirt holding a cherry-embellished black handbag against a grey background.

Monochrome portrait of Betsey Johnson lounging on a leather chair wearing a leopard print dress and tall patterned boots

Betsey Johnson seated in a black leather armchair wearing a patterned dress against a seamless backdrop

Betsey Johnson crouching in a red plaid suit holding a cherry-print handbag against a grey backdrop

Woman doing a split wearing a red plaid jacket and skirt set against a grey background

Betsey Johnson SPRING CAMPAIGN 2025

About

Designer Betsey Johnson takes center stage in her latest spring campaign, a series of high-energy studio portraits that lean into the brand’s signature irreverent aesthetic. Photographed by Zoey Grossman with creative direction by James Worthington Demolet, the campaign features a mix of monochrome and vibrant editorial imagery, highlighting layered textures, classic leopard prints, and bold tartan ensembles. Stylist Vittoria Cerciello rounds out the wardrobe with playful accessories, including lace gloves, fishnet hosiery, and whimsical cherry-detailed handbags. The production relies on a crisp studio aesthetic, marked by clean backdrops and dynamic, expressive posing that emphasizes the collection’s tactile details. With hair by Ted Gibson and makeup by Kennedy, the campaign serves as a visual celebration of the designer’s long-standing creative influence.