Betsey Johnson Betsey Johnson Summer 2024 2024

Description

This fashion campaign image for Betsey Johnson features model Stella Lucia captured in a dramatic black dress adorned with textured butterfly appliques and statement oversized bows on the sleeves. She wears dark heart-shaped sunglasses, sheer lace socks, and dark footwear, posing centrally against a neutral grey studio backdrop. The monochrome styling emphasizes the sculptural silhouettes of the garments and accessories. Bold metallic typography bearing the brand name is overlaid across the lower portion of the frame. Tom Schirmacher photographed the scene with styling by Vittoria Cerciello and set design by Andy Harman.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign