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·2025
·Betsey Johnson's Pride Campaign feat. Gottmik

Model Gottmik in a red cap, black top, and cherry handbag posing against a white seamless background for Betsey Johnson

Gottmik posing in a black jacket, floral fishnet stockings, and red latex cap and gloves against a white studio background.

Gottmik in signature white face makeup and a tiered cream tulle ruffle dress seated against a dark studio backdrop for Betsey Johnson.

Gottmik in white drag makeup, zebra print top, and striped mini skirt posing with a cherry clutch for Betsey Johnson.

Gottmik wearing a white strapless dress, black latex gloves, and a spiked headpiece against a dark grey textured backdrop.

Model Gottmik in a sequined dress and spiky blue mohawk for Betsey Johnson Pride Campaign

Gottmik in a dramatic black and white fashion portrait holding a circular sequined handbag for Betsey Johnson Pride Campaign

Gottmik in a sequined dress and heart-shaped sunglasses holding a disco heart handbag for Betsey Johnson

Gottmik in a leopard print dress with a pink faux fur stole and fascinator for Betsey Johnson

Betsey Johnson Betsey Johnson's Pride Campaign feat. Gottmik 2025

About

Betsey Johnson’s Pride campaign centers on drag artist and model Gottmik in a series of high-contrast fashion portraits. The collection emphasizes the brand’s signature playfulness through a mix of maximalist prints, tulle, and latex, brought to life through avant-garde styling and theatrical beauty aesthetics. Photographed by Matthew Hawkes, the imagery leans into a clean, editorial approach to studio portraiture. Creative direction by James Worthington Demolet provides a cohesive framework, with styling by Ryan Young that highlights sculptural elements and bold accessories. Hair stylist Panos Papandrianos completes the looks with intricate updos and stylized coiffures, set against both neutral white and textured dark backdrops. The campaign leans into a graphic, polished aesthetic that balances high-fashion sensibilities with the performer's distinctive signature makeup.