Betsey Johnson

Jun 2025

Betsey Johnson’s Pride campaign centers on a series of high-energy fashion portraits featuring drag artist and model Gottmik. The project explores the brand’s signature maximalist aesthetic, pairing intricate textures with bold silhouettes through a variety of studio-based looks. Photographed by Matthew Hawkes under the creative direction of James Worthington Demolet, the campaign leans into graphic, editorial visuals. The styling by Ryan Young incorporates playful motifs—including sequined heart accessories, polka dots, and feathered headpieces—all unified by Gottmik’s avant-garde makeup and performance-led posing. Whether set against clean white seamless backgrounds or textured, low-key backdrops, the work maintains a polished and consistent visual identity through professional beauty lighting.