Betsey Johnson

May 2025

The Summer 2025 campaign for Betsey Johnson captures the designer’s signature playful energy through a high-contrast lens. The project leans into a monochrome aesthetic, utilizing editorial portraiture to highlight the tactile textures of lace, leopard print, and plaid ensembles. Across the series, the imagery maintains a clean, studio-focused atmosphere that emphasizes both the designer's personal expression and the collection's punk-inspired silhouettes. Photographer Zoey Grossman captures the series with creative direction by James Worthington Demolet. The production incorporates refined fashion styling by Vittoria Cerciello, with hair by Ted Gibson and makeup by Kennedy, further defining the campaign’s sharp, graphic visual language.

Editorial, Vertical, Monochrome, Clean

Designer Fashion

Grey Seamless

Advertising Campaign