Betsey Johnson: Summer 2025 Campaign

Brand

Betsey Johnson

Date

May 2025

Description

The Summer 2025 campaign for Betsey Johnson features the designer herself in a series of high-energy, editorial portraits that lean into the brand's signature punk-inspired aesthetic. Photographed by Zoey Grossman with creative direction by James Worthington Demolet, the imagery balances sharp monochrome palettes with the brand's iconic vibrant pink typography. The campaign highlights textured apparel, including plaid tailoring, layered ruffles, and fishnet detailing, set against clean studio backgrounds. Stylist Vittoria Cerciello emphasizes the eclectic wardrobe, while hair stylist Ted Gibson and makeup artist Kennedy provide bold, graphic finishing touches that reflect a retro, high-contrast sensibility.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Designer Fashion

Color

Jet Black

Background

Grey Seamless

Context

Advertising Campaign