Brand
ProjectBetsey Johnson Summer 2024

Betsey Johnson Betsey Johnson Summer 2024 2024
Associated creatives
Tags
Description
This striking fashion campaign photograph for Betsey Johnson Summer 2024 features model Stella Lucia seated against a plain neutral studio background. The subject wears dark heart-shaped sunglasses, a headband, and an elaborate dark gown with sheer textured elements and patterned footwear. Photographed by Tom Schirmacher with creative direction by James Worthington Demolet and styling by Vittoria Cerciello, the monochrome composition emphasizes sculptural garment textures and strong graphic contrasts. The image highlights the distinctive aesthetic of the Betsey Johnson brand through expressive posing and art-directed styling.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Designer Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Grey Seamless
Context
Advertising Campaign




