Betsey Johnson Betsey Johnson Summer 2024 2024

Description

This fashion campaign image for the Betsey Johnson Summer 2024 project features model Stella Lucia captured by photographer Tom Schirmacher. The subject stands centrally against a clean white seamless backdrop, wearing a vibrant pink strapless party dress paired with pink translucent socks, heeled sandals, and matching sunglasses. Pink bows accent her blonde hair. Creative direction is led by James Worthington Demolet, with fashion styling by Vittoria Cerciello, hair styling by Tamara McNaughton, makeup by Jen Myles, manicures by Gina Edwards, and set design by Andy Harman. The composition is lit with clean studio lighting, highlighting the bright monochromatic pink palette of the wardrobe against the neutral background.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign