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Model Stella Lucia wearing heart-shaped sunglasses and a pink dress holding a floral bag for Betsey Johnson

Betsey Johnson Betsey Johnson Summer 2024 2024

Associated creatives

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Description

This fashion campaign image for Betsey Johnson Summer 2024 features model Stella Lucia photographed by Tom Schirmacher. The subject wears heart-shaped sunglasses, a hair bow, and a strapless pink dress, while holding a distinctive metallic cone-shaped bag filled with pink and red roses styled by Vittoria Cerciello. The composition is set against a clean white seamless studio background with soft lighting that highlights the vibrant tones of the attire. Creative direction by James Worthington Demolet shapes the overall visual narrative of the brand's seasonal collection.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Hot Pink (60%)
Blush (20%)
Silver (metallic) (20%)

Background

White Seamless

Context

Advertising Campaign