Brand
ProjectBetsey Johnson Summer 2024

Betsey Johnson Betsey Johnson Summer 2024 2024
Associated creatives
Tags
Description
This fashion campaign image for Betsey Johnson Summer 2024 features model Stella Lucia photographed by Tom Schirmacher. The subject wears heart-shaped sunglasses, a hair bow, and a strapless pink dress, while holding a distinctive metallic cone-shaped bag filled with pink and red roses styled by Vittoria Cerciello. The composition is set against a clean white seamless studio background with soft lighting that highlights the vibrant tones of the attire. Creative direction by James Worthington Demolet shapes the overall visual narrative of the brand's seasonal collection.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Hot Pink (60%)
Blush (20%)
Silver (metallic) (20%)
Background
White Seamless
Context
Advertising Campaign




