Betsey Johnson: Betsey Johnson by Paris Hilton 2026 ...

Aug 2026

For the 2026 Betsey Johnson collection, Paris Hilton fronts a high-energy campaign that celebrates the brand's signature maximalist aesthetic. The project, captured by photographer Zoey Grossman under the creative direction of James Worthington Demolet, moves between saturated, tulle-heavy ensembles and stark monochrome editorial portraits. Throughout the series, the imagery leans into a clean, studio-focused execution that prioritizes sculptural silhouettes and ornate accessories. The campaign features deliberate styling by Vittoria Cerciello, incorporating recurring motifs like mesh veils, rhinestone-embellished handbags, and animal-print accents. The visuals utilize polished studio lighting—ranging from high-key, balanced setups to dramatic low-key chiaroscuro—to highlight the varied textures of lace, sequins, and ruffles. Hair styling by Sienree Du and detailed manicures by Britney Tokyo complete the collaborative effort, grounding the editorial flair in precise, commercial craftsmanship.

Vertical, Clean, Editorial

Advertising Campaign